According to a report from Variety, a staggering $100 million USD was dedicated to the Barbie marketing campaign.
The marketing strategy employed is sheer brilliance, demonstrating the ingenuity of the creators and marketers involved. This approach not only pushed the boundaries but also elevated them to unimaginable heights (Ken’s Barbie House as an Airbnb included).
Few names hold as much prestige and glamour as Versace. Renowned for their luxurious fashion empire, Versace has extended its brand into the realm of hospitality with the iconic Palazzo Versace hotels.
In the ever-evolving digital landscape, artificial intelligence (AI) has emerged as the ultimate game-changer, revolutionising the way businesses operate and transforming capabilities at an unprecedented rate. From how we create content including blog posts, landing pages and sitemaps, to how we analyse customer data through predictive analysis, machine learning is revolutioning marketing strategies and allowing for more accurate and personalised content.
With the new year well and truly in progress, now is the perfect time for businesses to take advantage of exciting marketing opportunities.
We are expecting big, game-changing developments to come into fruition this year.
To mark the start of the new year, Agency Jean team have come together to discuss valuable marketing insights to bring into full fold for 2023. We also thought we’d bring to the table a breakthrough packaging solution we will be watching closely in the years to come!
Sit down with our marketing and creative experts while they unpack the latest trends and discuss the best strategies to navigate the digital landscape. Every fortnight we spend Friday afternoon deep diving into the latest news, insights, and perspectives across creative branding and digital marketing.
SEO – You may have been ignoring it so far, but now that most businesses have moved in to the digital space to some degree, it is more important than ever to ensure your business’ website is ranking and performing online.
Discover a well strategised long term plan for a successful business. Brand strategy is directly associated with the consumers needs, emotions and communication. When developing a brand strategy many different components need to be explored and developed.
Your brand identity design acts like the primer under your make-up. It supports the rest of your strategy and ensures it’s effective and has longevity.
Whether it’s your product packaging on a supermarket shelf or the first seconds a potential customer spends on your website, graphic design plays a key role in your brands first impression.