$100M Barbie Marketing Campaign
According to a report from Variety, a staggering $100 million USD was dedicated to the Barbie marketing campaign. The marketing strategy employed is sheer brilliance, demonstrating the ingenuity of the creators and marketers involved. This approach not only pushed the boundaries but also elevated them to unimaginable heights (Ken’s Barbie
A New Era: The De-Branding of Versace Hotel in Queensland, Australia
Few names hold as much prestige and glamour as Versace. Renowned for their luxurious fashion empire, Versace has extended its brand into the realm of hospitality with the iconic Palazzo Versace hotels.
Embracing AI Revolution With Innovative Solutions
In the ever-evolving digital landscape, artificial intelligence (AI) has emerged as the ultimate game-changer, revolutionising the way businesses operate and transforming capabilities at an unprecedented rate. From how we create content including blog posts, landing pages and sitemaps, to how we analyse customer data through predictive analy
TikTok Creative Tools for Success
Ideation can be one of the biggest challenges that you encounter when trying to build a brand on TikTok or any other social media platform. However oftentimes this is due to feeling overwhelmed by the sheer amount of content you are consuming and your competitors are creating.
Pinterest for Brand Discovery
Digital marketing is essential at every step of your customer’s journey - from discovery through to long-term retention. However it is easy to get stuck using the same old strategies on the same old platforms that all have a similar ‘feed’ experience. If your brand is highly visual and aspirational, Pinterest could be a new avenue for
Retention Strategies, First-Party Data, Micro Events + More!
As we hurtle through the year, keeping up to date with, and making sure we are across the most valuable 2023 marketing strategies and innovations is essential for businesses looking to master the ever-evolving digital landscape, meet consumer demand and remain relevant. No one wants to be left last while competitors do laps around you! S
Tiktok Infinity Loop, AI Email Marketing And First-Party-Data
With the new year well and truly in progress, now is the perfect time for businesses to take advantage of exciting marketing opportunities. We are expecting big, game-changing developments to come into fruition this year.
Spotify Ads, TikTok SEO, Google Shop and Seaweed Packaging!
To mark the start of the new year, Agency Jean team have come together to discuss valuable marketing insights to bring into full fold for 2023. We also thought we’d bring to the table a breakthrough packaging solution we will be watching closely in the years to come!
Future Proofing Brands, Video Shorts and More
This week our team came together to discuss future proofing brands, the power of Youtube shorts and how the trend of nostalgia is resurging in the design space. Tune in below to learn how you can implement these strategies into your branding and marketing strategies.
A/B Testing Emails, The Power Of DM’s And More
Sit down with our marketing and creative experts while they unpack the latest trends and discuss the best strategies to navigate the digital landscape. Every fortnight we spend Friday afternoon deep diving into the latest news, insights, and perspectives across creative branding and digital marketing.