How Much Does Branding Cost

THAT AWKWARD TOPIC NO ONE TENDS TO WRITE ABOUT OR DISCLOSE ON THEIR WEBSITE.. PRICING!  FIRSTLY, THEIR IS A REASON MANY BRAND AGENCY’S DO NOT DISCLOSE PRICING ONLINE, THIS IS SIMPLY BECAUSE EVERY PROJECT IS UNIQUE AND REQUIRES DIFFERENT STRATEGIES AND SERVICES.  

So into the nitty gritty of numbers.. To be honest I cringe when I hear “I got my logo done for $300”. The fact is that this is undervaluing the design industry, however a logo for $300 off gumtree or a graphic design freelance website is still attainable. 

For a $300 logo you are likely to get a ‘logo’ not a ‘brand’, and trust me there is a huge difference between logo and brand when developing a business. The logo can be seen as the face of the brand, however it is not a brand as a whole. It is important to make this distinction between logo design and brand design.

WHAT TO EXPECT TO PAY?

From my industry experience and market research I have found agency pricing can sit anywhere from $3.5k – $250k, let me break this down for you..

In order to develop a strong brand identity these processes are undertaken:

• Initial planning and research
• Followed by this brand strategy is implemented which is very labour intensive and time consuming
• From here brand naming maybe required
• Once the brand name is confirmed messaging and creative is undertaken

The reason all these steps need to be tackled is to create a strong brand that resonates aesthetically and emotionally with the consumer, thus returning value to the business through a brand that converts to money in the bank!

Below is a breakdown of average industry costings from low end to high end. (sourced from dummies.com)

• Brand Strategy & Messaging: from $3,000 – $200,000 +
• Brandmark (logo) creation: from $3,500 – $150,000
• Core brand presentations (website and brand marketing materials): from $10,000 – $250,000+
• Social Media Management: $1,200 – $22,000 + Monthly
• SEO: $1,000 monthly – $10,000 + Monthly
• Facebook Advertising: Many different pricing structures are offered such as retainers, performance based, percentage of ad spend.

It can all be a bit overwhelming when start-ups see these figures and areas that need addressing when building a brand, however with a strong brand roll-out this should result in return value through consumer interaction, developing the core attributes for a profitable business. 

Wanting to find out more about our pricing – you can follow this link to receive a free brand proposal and quote.

Please note this article does not reflect pricing structure of Agency Jean.