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The Edit

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$100M Barbie Marketing Campaign

According to a report from Variety, a staggering $100 million USD was dedicated to the Barbie marketing campaign.

The marketing strategy employed is sheer brilliance, demonstrating the ingenuity of the creators and marketers involved. This approach not only pushed the boundaries but also elevated them to unimaginable heights (Ken’s Barbie House as an Airbnb included).

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Embracing AI Revolution With Innovative Solutions

In the ever-evolving digital landscape, artificial intelligence (AI) has emerged as the ultimate game-changer, revolutionising the way businesses operate and transforming capabilities at an unprecedented rate. From how we create content including blog posts, landing pages and sitemaps, to how we analyse customer data through predictive analysis, machine learning is revolutioning marketing strategies and allowing for more accurate and personalised content.

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TikTok Creative Tools for Success

Ideation can be one of the biggest challenges that you encounter when trying to build a brand on TikTok or any other social media platform. However oftentimes this is due to feeling overwhelmed by the sheer amount of content you are consuming and your competitors are creating.

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Pinterest for Brand Discovery

Digital marketing is essential at every step of your customer’s journey – from discovery through to long-term retention. However it is easy to get stuck using the same old strategies on the same old platforms that all have a similar ‘feed’ experience.

If your brand is highly visual and aspirational, Pinterest could be a new avenue for you to explore.

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Retention Strategies, First-Party Data, Micro Events + More!

As we hurtle through the year, keeping up to date with, and making sure we are across the most valuable 2023 marketing strategies and innovations is essential for businesses looking to master the ever-evolving digital landscape, meet consumer demand and remain relevant.

No one wants to be left last while competitors do laps around you!

So for this month’s marketing blog, we’re bringing you news of Instagram’s newly launched broadcast channel, as well as exploring best practices for email marketing, first-party data capture strategies and event activations!

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Future Proofing Brands, Video Shorts and More

This week our team came together to discuss future proofing brands, the power of Youtube shorts and how the trend of nostalgia is resurging in the design space. Tune in below to learn how you can implement these strategies into your branding and marketing strategies.

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A/B Testing Emails, The Power Of DM’s And More

Sit down with our marketing and creative experts while they unpack the latest trends and discuss the best strategies to navigate the digital landscape. Every fortnight we spend Friday afternoon deep diving into the latest news, insights, and perspectives across creative branding and digital marketing.

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How To Increase Brand Revenue By 23%

Discover a well strategised long term plan for a successful business. Brand strategy is directly associated with the consumers needs, emotions and communication. When developing a brand strategy many different components need to be explored and developed.

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The Edit

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A comprehensive, cohesive and focused collection of what we know best. Read, listen and watch today.

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