Whether it’s your product packaging on a supermarket shelf or the first seconds a potential customer spends on your website, graphic design plays a key role in your brands first impression.
With so many do-it-yourself logo design options available online, many small businesses fall into the trap of believing it is an easy element and add it in as an afterthought. This is a huge mistake and can be detrimental for small businesses starting out and wanting to build a successful brand.
Businesses operating in today’s market are realising more and more the power of storytelling to provide cut-through with consumers. Brand stories help to establish a strong connection with the desired audience and build a long-term relationship.
This morning I have had numerous phone calls and emails from clients with fear but mostly frustration around the impact of Coronavirus on their small business. With a lot of our clients in the wellness industry, they are concerned about how their services may become obsolete for some time as people practice social distancing.
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