As AI continues to push the boundaries by leaps and bounds in creative, analytical, process-led and production potential, it has become essential for both B2C and B2B enterprises to leverage AI. Harnessing automated and streamline processes is now fundamental for any organisation looking to improve efficiency and customer satisfaction outcomes.
The rapid advancement and widespread adoption of AI in technology and web integrations require digital marketers to stay abreast in the latest AI marketing news. In today’s blog, we delve into recent AI trends and insights, highlighting the most valuable ai marketing tools for readers to obtain a competitive edge in their respective industries.
AI Updates From Google Marketing Live 2023
The Google Marketing Live Conference May 2023 brought a number of exciting generative Google AI advancements for Google Ads (particularly Performance Max), Product Studio and Search Generative Experience.
These innovations aim to simplify campaign creation, improve ad relevance, and empower advertisers and merchants to scale their efforts. Notably, the conversational interface in Google Ads. enables user-friendly campaign initiation, leveraging generative AI to adapt Search ads based on user search queries.
Performance Max also now incorporates generative AI, facilitating the creation of custom assets for business growth. Similarly Product Studio integrates generative AI features to allow merchants to create unique product imagery effortlessly. These updates open up new possibilities for advertisers to expand their businesses and effectively showcase their brands.
Intuit Mailchimp: AI-Powered Time-Saving Features for Effective Marketing
At the ‘From:Here To:There’ marketing conference, Intuit Mailchimp unveiled a range of time-saving AI features to enhance user experience and meet customer expectations. With over 150 new and updated features, Mailchimp aims to provide marketers with richer reporting, advanced segmentation capabilities, and expanded ecommerce automations. The Email Content Generator, powered by AI, empowers email marketers to create engaging and personalised content more efficiently. Mailchimp also introduces starting points, including 12 new Shopify starting points, to drive ecommerce growth and improve customers journey using real-time shopping activity data.
Unlock Limitless Creativity With Generative Fill: The Future Of Adobe Photoshop AI
Discover the power of Adobe Firefly, a family of new creative generative AI features in photoshop that are revolutionising the world of content creation. With Firefly, the potential for ai image editing in Photoshop is plentiful. Adobes Generative Fill is enabling creators to effortlessly add, extend, or remove content from images using simple text prompts. Whether you want to generate objects, backgrounds, extend images, or eliminate unwanted elements, Generative Fill makes it a breeze. Integrated with Firefly, Photoshop offers unprecedented speed, intuitive controls, and enhanced creative capabilities.
Additionally, Photoshop introduces other enhancements like Adjustment Presets, the Remove Tool, the Contextual Task Bar, and improved Gradients, all aimed at streamlining workflows and elevating your artistic endeavors. Built upon Adobe’s commitment to AI ethics, Generative Fill prioritizes accountability, responsibility, and transparency, empowering you to monetize your unique talents.
Read AI; Transforming Hour-Long Meetings In Two Minute Clips
Read AI, the innovative meeting intelligence tool, has revolutionised the way we consume and extract value from meetings with its cutting-edge, advance AI technology. With the launch of its latest feature, Read’s AI-powered summary capability now condenses lengthy hour-long meetings into concise two-minute clips, accompanied by essential highlights.
Leveraging the power of large language models and video analysis, Read intelligently identifies and extracts the most significant segments of the meeting, even capturing participants’ reactions in a captivating highlight reel. By toggling off the “Play highlights only” option, users can seamlessly switch between the condensed clip and the complete recording of the meeting.
When Choosing To Use AI, Make Sure You Manage Digital Expectations
When considering adopting AI for your business, it is integrative to maintain digital expectations. How will your business incorporate digital components into its systems? How can you ensure that you manage these experiences, in a timely manner? Ensuring you are setting up integrations that streamline your organisation is essential for both team and customers satisfaction.
Adhere To EEAT, Google Says
It is imperative to revise policies and values before implementing AI. Google for example, provides valuable guidance for individuals interested in utilising AI to create AI-generated content.
Google emphasises the importance of producing high-quality, original content that prioritises expertise, experience, authoritativeness and trustworthiness – part of their EEAT principles to ensure your content is optimised for search engines.
Google’s focus will continue to reward content quality, regardless of its production method. As such, while AI automation can generate helpful content, if it is used solely to manipulate search rankings, it may violate Google’s spam policies.
Google is continuously rolling out updates to make sure it is supporting valuable SEO content. Very soon they will be rolling out a new and large algorithm update; the Helpful Content System, which will enable Google to more deeply understand whether content was created from a personal or expert point of view.
The purpose of this algorithm update will be to continue to make sure high quality content is being rewarded. Many searchers are frustrated with continually landing on unhelpful web pages that rank well because they’re written for SEO purposes, this update will make it easier to find authentic, useful content.
Work With Us In Implementing AI Digital Marketing And Creative AI Solutions For Your Business
Stay ahead of the AI revolution with ai marketing solutions that can take your business to the next level.
The team at Agency Jean are here to assist you across automation processes for digital marketing solutions. We look to using the most effective ai tools for digital marketing that can truly make an impact on your business.
Speak to our team today and learn how we can help streamline your services and provide you with strong foundations for business success.