DID YOU KNOW ON AVERAGE BUSINESS REVENUE IS INCREASED BY 23% WHEN A BRAND IS PRESENTED CONSISTENTLY.
No doubt you want to see a 23% increase but question how do you create brand consistency across all visual and marketing communications? The way in which a brand is presented and communicates with its consumer is a well strategised plan. This is where brand strategy and brand guides play a fundamental role in every business.
What is brand strategy?
It is well strategised long term plan for a successful business. Brand strategy is directly associated with the consumers needs, emotions and communication. When developing a brand strategy many different components need to be explored and developed, these Include the following:
- Brand Purpose
- Brand Mission
- Product/Service Impact
- Customer Avatar
- Brand Position & Industry Competitors
- Brand Voice
- Brand Personality
- Brand Messaging
- Brand Design Aesthetic
- Brand Naming
From a confidently composed brand strategy the brand becomes alive with its own sense of personality, purpose and position in the market place.
The communication of the brand needs to stay true to its strategy and values, and this is where the use of your brand guides become fundament to every business within the marketing space.
Brand guides are put in place to direct a set of rules on how the brand must communicate with its consumer (visuals & messaging). In order for your brand to be represented cohesively, the brand guides are best to share with internal staff and any external experts you may hire.
BRAND GUIDES WILL INCLUDE THE FOLLOWING:
- Logo usage
- Colour pallet
- Supporting imagery and graphics
- Advertising treatments
- Social assets & layouts
- Messaging (tone of voice)
So there are my first tips on how to create a clear and cohesive brand for increased revenue!
If you are interested in discussing your brand strategy or brand guides please reach out, we would love to chat and see where we can help boost the bottom line! Next we will touch on our branding design process, stay tuned.
Until next time